Stock Development
Wild Blue at Waterside

Development of marketing materials for the Southwest Florida market : collateral , digital , print and ad signage

Wild Blue at Waterside is a new luxury lakefront community by STOCK, recognized as Southwest Florida’s leading luxury developer and builder in premier communities for over 20 years. Located in highly desirable Lakewood Ranch, Wild Blue at Waterside is surrounded by nature preserves, walking trails and has a 13-acre sports complex with outdoor experiences, plus a social clubhouse and premier putting course.
Our creative campaign to launch this new community was “It’s Only Natural,” to convey the active, nature-centric luxury lifestyle. Our integrated marketing effort included a website, print and digital advertising, TV, plus brochures and sales materials.

“The launch of Wild Blue at Waterside was wildly
successful, drawing tremendous traffic to the sales
center, resulting in record new home sales and the
release of the second phase.”

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