Development of marketing materials for the Southwest Florida market : collateral, digital, print and signage
Developed by Stock Development, Caymas is one of the last lakefront settings in Naples, in a great location close to all the best shopping and dining in the area. In Naples’ competitive luxury single-family home market, Caymas needed to capitalize on its unique appeal—its location, lifestyle and the reputation of an award-winning developer.
The tagline “The Art of Living Vibrantly,” was used as the springboard for a campaign to showcase the luxury lifestyle, and introduce the community to affluent prospective
homebuyers. The campaign featured print and digital advertising, a brochure that playfully underscored the tagline with “V”-themed subheads like “Visionary Lifestyle” and “Vacation- Style Amenities.”
