DAUER MANUFACTURING

Having successfully launched Artemix Artistic Lighting + Decor, our client asked us to brand its parent company, Dauer Manufacturing, as they entered their 20th year in business.

A reimagined, more modern logo was developed that better represented the company, which sells creative landscape lighting, hardware and LED bulbs. The “D” in Dauer echoes the shape of a two-pronged, bi-pin light and also works as an icon. A positioning platform of “The Power of Dauer” was introduced to both reiterate the Dauer name and reinforce its strength and success in the marketplace. Product quality, aesthetics, warranties, customization, and customer loyalty programs are all powered by Dauer, while an anniversary tag helped to punctuate the concept.

Developed in tandem with the hiring of a new national sales manager, The Dauer brand has been successfully expanding its reach with a re-energized website and sales materials, integrated rewards programs, digital marketing and social media.