Stock Residences
The Ritz-Carlton Residences, Naples

Development of national and regional advertising:
TV, print, digital, collateral and direct mail

The Ritz-Carlton Residences offer legendary Ritz-Carlton service, features and amenities in stylish settings around the globe. The Ritz-Carlton Residences, Naples is the first-ever branded Ritz-Carlton residences in Naples, FL. For Stock Residences, the luxury condominium division of STOCK, this represented their first and most highly anticipated residential project.


We launched this first-of-its-kind luxury residential offering in a crowded, competitive Naples real estate market, and needed to convey the Ritz-Carlton brand and lifestyle before construction began. We developed a multiplatform campaign that resonated with affluent buyers in key markets regionally and nationally.

“The creative campaign and marketing efforts supported the incredible sales success of the Residences, which are now over 70% sold.”

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