AVERY POMPANO BEACH
Meyers Group, a South-Florida-based real estate developer, wished to introduce a luxury apartment rental branch to its portfolio of mixeduse
projects. The “Avery Collection” was established, with three proposed properties in the works. The first to come to market, located in
Pompano Beach, Florida, revitalized an underused parcel of land, introducing an elevated tier of styling and amenities not seen in their local
A concept was launched to bring energy to an area that had the reputation of being outdated and unattractive. “Hip in the heart of Pompano”
introduced youthful imagery and bold one-word copy statements that reinforced the property’s positive attributes while fueling its central
location and the city’s promising CRA vision.
What began as a single property brand is expanding to other properties. The first in the “Avery Collection” series, Avery Pompano Beach is
currently in pre-leasing, and Matrix2 is developing the creative for Avery Dania Pointe, the next luxury rental community by Meyers Group.
Each of the Avery Collection properties will have its own creative to reflect the unique demands of each market. Plans are also underway for
a rental community in the Miami area.