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Turnberry Isle Miami

This venerable Miami resort and club community has been a legacy client of Matrix2 practically since we first opened our doors more than 30 years ago. Our most recent project for Turnberry Isle Miami was to help the membership department attract a younger, local demographic to join the private club. We developed an entire new brand look for the club that included new collateral, a newsletter and a never-been-done-before dedicated website for members. Which they had never had before. We collaborated with Turnberry’s Membership Director to develop marketing strategies specifically designed to appeal to this younger demographic. Since the launch of the campaign, the club has experienced a 35% increase in new membership.

Project Details
Client : Turnberry Isle Miami
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