South Miami-Dade Cultural Arts Center
Opened in 2010, South Miami-Dade Cultural Arts Center (SMDCAC) is a cultural entertainment venue in Cutler Bay, Miami-Dade County. In addition to providing a diverse range of quality entertainment to people from all backgrounds and ages, SMDCAC’s mission includes an emphasis on educational and outreach activities for the surrounding community.
Since 2011, Matrix has helped increase the center’s visibility and ticket sales through a strategic media mix of outdoor marketing, print, email marketing and radio as well as onsite collateral materials. Through consistent branding, angular layouts that reflect the iconic shape of the building and a “Go South” platform, SMDCAC’s reach appeals not only to the immediate neighborhood, but to a broader South Florida drive market.
Since our partnership, SMDCAC is enjoying an increase in attendance, more repeat customers and a more viable presence in a very competitive market.