Stock Development, a leading Southwest Florida real estate developer, is a long-time Matrix2 client. When Stock purchased over 200 remaining home sites in this established Naples community, the challenge was to reposition Quail West within the marketplace after being stagnant during the region’s economic downturn. Matrix2 created a new integrated marketing campaign for broadcast, print and digital, plus special events designed to drive record numbers of prospects to Quail West. Since the initial launch, we continue to refine the message and the media, and the numbers keep growing. To date, Stock has sold 150+ luxury homes in an 18-month period.