Your corporate logo, banner ads, and other graphic design aspects are key parts to a marketing campaign. It is important for your corporate logo to be unique, recognizable, and to reflect your type of business. Your corporate logo will be representative of everything your company is, and will indicate your company by its presence on buildings, letterheads, advertisements, promotional items, as well as company vehicles or uniforms, if applicable to your company.
Corporate logos are separated into three groups - descriptive logos, abstract logos, and typographical logos. Descriptive logos are an image, web banner design or logo design that suggests the company name or line of work. Abstract logos have no clear association to the company and rely on uniqueness and exposure to link the company to the logo. Typographical logos are logos based specifically on the name of the company, and attempt to take a well-known name and add a graphical appeal.
When it's time for a logo design, you may consider hiring a specialized firm to draft logos for your company. Many firms exist and so you should make sure to choose one with many years of experience, at least a handful of actual designers, and one whose previous work is appealing to you. A good firm has the knowledge and experience to help your company represent itself well graphically.
Banner ads are some of the most common advertising that is readily available today. A banner ad is a small advertisement usually found at the top of a web page. Nearly all free domain providers and networking sites rely on banner ad sales to make their profit, and certain studies suggest that banner ads with good web banner design at these sites provide more than 60% of hits to business sites. The success of a banner ad campaign relies in part on appropriate placement of the banner ads, but even more important is the design of the ads. Banner ads are so prevalent that all but the most innovative and eye-catching go unnoticed. The message must be clear, concise, professional, and backed up by eye-catching graphic design.
Once your banner ads have attracted potential customers to your webpage, the site must continue to hold their attention. The site must be professional, informative, and easy to navigate, but must also have an appropriate graphical scheme. Your specific type of business and the image you want to portray will determine what type of graphical display you need for a logo design. Regardless of the feel that you desire for your website, it remains most important that the look be unique and appealing.