WHICH ONE OF THESE DEFINES YOUR GENERATION AND YOUR MARKET?
Different generations are shaped by different experiences. Whatever your product or service, it’s important to understand how to market to these very different groups. And the one message or medium can rarely cover them all. Here’s a quick guide to the generations—from Baby Boomers
to Generation Z.
Articles
The ABCs of XYZ.
Print and Web Design
It is an astounding experience to walk the halls at the annual meeting of the Society for News Design (SND): every wall is covered with full-pages spreads from the best-designed newspapers around the world. The book reprinting the award-winning pages is a great design resource, but the physical presence of the full-size newsprint was utterly overwhelming.
Website Design Practices
Much like the headquarters of an offline company, your website acts as the headquarters and hub for your online business. Not only visitors, but all transactions and everything related to your online business goes through your website. In order to get the most from your site, it is important to follow the best practices for website design.
HP Indigo Press 5500
A high-end advertising agency based in Miami, Matrix2 has long served the hospitality and real estate industries with marketing design services and traditional offset printing. Seeing the growing demand for personalized printing, the company recently acquired an HP Indigo press 5500, Matrix2 first foray into the strategic growth arena of variable printing. Customization adds a whole dimension to our printing services, says Matrix2 Production Manager Luis Rodriguez.
Logo & Banner Design
Your corporate logo, banner ads, and other graphic design aspects are key parts to a marketing campaign. It is important for your corporate logo to be unique, recognizable, and to reflect your type of business. Your corporate logo will be representative of everything your company is, and will indicate your company by its presence on buildings, letterheads, advertisements, promotional items, as well as company vehicles or uniforms, if applicable to your company.
